The All New CHIEF Supply

Welcome to the new CHIEF Supply blog! Each week we will post something new to keep you informed about the latest products and industry news as well as the many special promotions and deals we will be running throughout the year. Check back each week to stay up to date on all things public safety.

This week we would like to start by highlighting the new and improved CHIEF Supply website. This spring we worked around the clock to provide our now 12-year-old site with a fresh look and an upgraded customer experience. In addition to the crisp, streamlined feel of the site’s design, it also contains many enhanced features, including:

• A more responsive keyword search box that offers suggestions and results with each character typed and highly accurate matches to customer searches
• Category pages that offer extra-large thumbnail images to help users find what they’re looking for with ease
• A revamped checkout process that includes a quick and easy guest checkout as well as a simplified log-in experience for returning customers
• Clean, easy to navigate design
• Expanded product offering for outdoor enthusiasts and recreational activities

The new CHIEF website offers an enjoyable experience for both first responder professionals and civilians looking for industry leading brands like 5.11 Tactical, Horace Small, Safariland, Streamlight, Tru-Spec and Under Armour. Our new site, like everything we do here at CHIEF, is built to keep us the most trusted provider of high-quality tactical gear on the market.

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